Graphic shades offer more than the opportunity to reinforce brand image. When designed strategically, they have the potential to inspire a stronger community. When we partnered with our sister company, Tailored Living, on NBC’s television show George to the Rescue to renovate the teen room of the Boys and Girls Club of Newark, New Jersey, we demonstrated how powerful a simple window makeover can be.   

Mayor Cory Booker, Lyani Powers, Jay Feingold, and, of course, George Oliphant, were among the key players in the transformation of this room into a center of community building, and it’s not difficult to see why each was compelled to participate in this work. In Booker’s words, “What George does––which to me, is really attached to the spirit––is that he transforms physical spaces in a way that ignites our spirit and our imagination.”    

His explanation could not have been truer while working with this non-profit organization. In addition to redesigning the room into a vivacious and functional space, the team installed our graphic shades with moving quotes from Oprah, Ghandi, Shaq, and the mayor, himself.   

Now the Boys and Girls Club members can explore, learn, and form friendly relationships while being reminded of their common values and personal aspirations. Member De’Quan Foster compares the updated center to Disneyland when he says it’s like “being blasted with inspiration.”   

It’s not just non-profit organizations that have the capacities to promote change with their graphic shades. Retail stores, restaurants, healthcare facilities, banks, community centers, and more businesses can utilize window space to communicate brand values––while providing a more comfortable and energy efficient environment. The George to the Rescue team promoted the club’s emphasis on self-betterment through community by printing inspirational quotes on graphic shades with their logo.   

With over 1,000 window coverings specialists, BB Commercial Solutions covers most communities in the U.S. and Canada. Find out why our clients are using graphic shades more and more in their business environment by visiting our brochure .